The Beauty Of Diamonds
No two diamonds can ever be the same.
Each is unique, endowed with a personality and character all its own. A complex
blend of subtle characteristics that cannot be imitated. The brilliance, the
sparkle, the dance of light and color released from every diamond is the
miraculous reflection of the very fires of creation.
The hardest substance known to man
No other natural substance can match the hardness of a diamond which is 2000 times harder than
either rubies or sapphires - 3000 times harder than man-made imitations such as synthetic cubic zirconia.
Rare and elusive
No other gemstone is so hard to find or difficult to mine. Indeed, the larger the diamond, the rarer it can be.
A three carat diamond, for example, can cost up to seven times more than a one carat diamond of equal color and
clarity and only one polished diamond in a thousand is over one carat.
Why diamonds make the perfect choice
We could say just ask a woman, but then you probably have, so you know that
no other gift can thrill and delight her quite as much as a diamond. Look at it another way, buy her diamonds and you're in
brilliant company. For thousands of years diamonds have been the number one gift choice for men who wanted to melt a heart.
Since the ancient Greeks they have been fought over and prized by kings and princes. They have been worshiped for their mystical
and spiritual properties, even been said to possess healing powers; but most of all, they have been seen, over the centuries, as
the most beautiful and magical gift of love.
